"Team Unfair Advantage" is a starting point for Executive Team's to understand the 70,000 ft. approach to New Media. There is such a massive psychological and technological difference in online marketing verses offline marketing.
This process is an entry level or first step approach to getting Executive Team's or Marketing Team's educated and empowered through leadership sessions.
We assemble a team to come into your organization, learn about your company, its current traditional media strategy and help incorporate a new way as an additive approach to online media thinking. The power of Social Media is more about psychology then technology.
When it comes to targeted traffic, site or social media stickiness and user analytics - there is a psychology that we call - "People treat you the way you teach them". It's so important to understand the subtleties of online organic communities.
Site traffic and Social media traffic is easy to acquire and is a science in today's market. The art is how you keep an audience.
At FastTrack™ we have a number of products and services that we provide that are more about imagination than application.
When beginning your new media and Web 2.0 marketing strategies it is imperative to understand the importance of velocity. Velocity is defined as; Direction + Speed = Success.
Our 2nd step after the Team Unfair Advantage Leadership Session is a 30 day process where FastTrack™ brings in a team of New Media and Social Networking Web 2.0 marketing strategists.
This 30 day process is a way we help you identify - who your customers are - who your competition is - industry collective conscience and who the leaders are in your space.
This process is founded on keyword and phrase research. We dissect the market place with proprietary competitive intelligence tools, business intelligence tools and media monitoring tools.
In this 30 day approach we also study the market place for the top bloggers, podcasters, wiki enthusiasts and Social Media brand evangelist.
We are able to take this data from our Team Unfair Advantage session and our 30 day velocity process and create a horizontal and vertical go to market strategy.
When we come in for the post 30 day evaluation, we bring a team of strategies and/or the recommendations from all the new media verticals that we have discovered.
FastTrack™ then makes recommendations and/or works with your team to understand what products or services could best support your organization.
Whether it's a blogging team that we uniquely build for you and your industry and/or a Social Media platform and the way to develop an online organic community of likeminded people.
FastTrack™ will help you create a better, faster and less expensive approach to developing your targeted online marketing, sales, advertising and research products and services.
