Online Advertising Campaigns

Contextual Marketing Overview

Contextual marketing is advertising that is "In context" to what's on the website. This means that our ads must match the message & reason that they visited that site in the first place. There are a few different types of "contextual" ads that can be used depending on the website owner's preferences, and the service used.

In text advertising (Value Click Media) - is where any time a specific word or phrase is used in the document, that word becomes instantly clickable directly to our landing page from within the article, news story or other texts.

Banner Advertising - Quite similar to traditional banner ad networks, with the exception that the banners are not random. They only show up specific to the content on the page. This means that if the page isn't about car rental, car driving (or whatever topics we choose to write an ad on) then they do not show up.

Text Based Ads - These ads match the context of the pages we advertise on. They're much like a Google PPC ad with the exception that they show up on the websites we choose from a list of related topic sites.

Top 10 Banner Networks-
These top 10 Banner networks are similar to contextual only they show up as Banners on related sites. The workload is the same. We have to have a graphic guy and an analyst to determine what the ads should say according to the category of sites & to eliminate not performing banners. There needs to be at least 3 ads being split tested and rewritten each month to continue to find the best ads. The biggest impact we will see is the brand awareness increasing. Here is a list of the top 10 networks.
Real Tech Network

• 123.2 billion impressions a month
• Over 5,200 publishers
• Over 900 advertisers

CPX Interactive

• Monthly USA impressions 5,651,758,928
• Over 5,000 publishers
• 195 Million monthly unique network visitors
• 2.3 Million monthly client conversions

Widget Bucks

• 5000 affiliates
• 30,000 publishers, bloggers and affiliates
• 200 million ad impressions

AdToll

• 500,000 impressions

Adsmart.net

• Designed to handle up to 20,000 impressions per day
  
• Minimum traffic levels are 100,000 monthly page impressions per site
• BURST! Media
• 107 million ad impressions per month
• 120 websites targeted toward consumers 25-44 years
• More than 4,200 Websites
• DoubleClick
• Started working with widgets, estimates 264 million impressions per month.
• Never Blue Networks
• 300 exclusive campaigns that you can choose from
• ValueClick
• The 300 million impressions per day are across 27 primary states
  
• 13,500 quality sites
  
• Minimum volume: a very forgiving 3,000 impressions per site per month

Interclick

• 16.3 million unique visitors
  
• The only ad network that provides full site-by-site disclosure and reporting
  
• InterCLICK now reaches 98 million unique U.S. visitors per month
  
• 4 percent of the U.S. online population -- with impressions per month exceeding five billion

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