Social Media Network
FastTrackTM Online Marketing Social Media Network is focused on helping companies use the most state-of-the-art technology and internet strategies to promote their products and services using Social Media tools and platforms. FastTrackTM will help you launch your own unique Social Networking Platform utilizing one of our many solutions from very low cost to the highest level of customizable enterprise solutions.
FastTrack™ can also help you launch your Brand on Networks such as – MySpace, Facebook, LinkedIn, Twitter, Digg, Delicious, FriendFeed, etc. We have proprietary software and internet Social Media experts that will begin creating targeted profile traffic. This traffic is specific to your company’s products and services.
We develop a pre-analytical and post-analytical real time model and in conjunction with profile data we are able to create a totally new horizon of user performance profiling. This is used to 100% verify your targeted customers and industry news and information.
Blogging
FastTrackTM Online Marketing is dedicated to educating marketers how to effectively use blogging for their products and services. FastTrackTM will set up, educate and/or find the top blogging experts to help evangelize your company's products or services. This unique product that we feature recruits the top blogging experts in your company's fields. We also identify the Brand Evangelist's in your industry to self promote the company and the products and services. Blog's are making or breaking brands today if you do not understand their impact. This unique communications channel is the most accurate way to get customer feedback on your products and services real time. The power of real-time customer feedback, both positive and negative, is amazing costs savings to a business. Whether it is product empowerment or putting a fire out on a launch of a new product - this can all be done real-time with blogging. Blogging is one of the most powerful and lowest costs benefits for search engine optimization. Natural Search indexes off of blogging higher then anything.
Podcasting
FastTrackTM Online Marketing will help you set up your podcasting network and educate your company team members on the power of podcasting. Podcasting has so many benefits and is so easy to deploy – it is a must for every marketing initiative.
This can be audio recordings of press releases, Executive Team announcements, product evangelists, frequently ask questions, or third party testimonials. Podcast’s are also highly indexed thru meditags for your search engine optimization. It is a great product for targeted traffic and web stickiness.
FastTrackTM will help you develop your own corporate Podcast repository. FastTrackTM can provide this service to you or educate your company staff.
Video Blogging
Coming Soon
Mobile SMS Marketing
Coming Soon
ON-LINE ANALYTICS FOR WEB 2.0 MARKETING
Website statistics are one of the most import factors in growing your online business. It shows what is working and what is not. This means your resources are being spent on one of two things; web analytics that work and show customer behavior or things that may look good graphically, but don’t produce results.
To simplify the understanding it’s important to understand True Response. True Response is on-line analytics. The analytics give you when the user went to the site – when the user returned to the site – how long did the user stay in a particular area – who did the user pass the site along to and a number of other important facts about site traffic. This is critical to understand customer psychology. There are many ways to rotate and find out the best use of web real estate – such as predictive modelers. Predictive Modeling rotates content on the website to verify the highest traction for through- put ratings. This is just one of many tools to evaluate the sites quality of message.
In this article we will give you a few definitions of Web 2.0 terms to better understand what you’re looking for in your post analytic statistical reports.
: A single, individual person that views your website within a specified time period such as a day or a month. Each person visiting your site is counted only once during that period, no matter how many times they visit your website.
: Is the number of times that your website has been visited. When you compare it with the number of unique visitors, this gives you an idea of the number of people who are returning to your site.
: Is a single page of your website, it may be your home (index) page, landing page, contact us page, about us or another page within your website.
A hit is a request made to the server where your website is hosted. Each file that is requested is counted as a hit. For example your home page may be a single .html page with 5 images on it. The number of hits recorded will be 6, as your .html page is one file and each image is also counted as a file. Therefore looking at how many hits that your website has received is not a very good statistical indicator.
: This is the amount of data (measured in megabytes) transferred from your host server to an internet user’s computer. E.g. Someone views your home page and on it is text and images that add up to say 2mb, if 50 people view this page then the amount of data transfer would be 100mb. Your web host will specify the amount of bandwidth (data transfer) that your hosting plan includes each month. If you exceed this you will be charged for additional bandwidth. If you have a large site with lots of traffic, keep an eye on this statistic.
: This statistic shows how long people are spending at your website. If they are not staying long you may need to review your content or add a video, audio, podcast, whitepaper to have them stay longer and view more of your site.
: This statistic shows how many people are visiting each page. You may find you have traffic visiting each page or maybe the majority of people are only visiting your home page and not going any further.
: Describes the website address where a visitor was before they came to your site. This gives you some idea of the websites or search engines that are referring traffic to your site and is also useful when considering your marketing plan. For example, you may notice you get some good traffic via Yellow Pages Online, so it may be worth including this in your marketing budget for a slightly higher profile.
: These are the words and phrases that people are using to find businesses like yours. It is important to take notice of this as it may be good to weave more of the popular words into your content.
Now you have an idea of the terminology used in your website statistical reports. Below are the most important stats to take notice of:
- » Unique visitors
- » Pages viewed
- » Referring URLs
- » Key phrases and keywords
Understanding your website statistics is important and you do need to keep an eye on them. They can help you direct your marketing plan, alert you to which pages on your website are more popular and which ones need attention, where your traffic is coming from, which keywords people are using from your content and if you need to consider re-writing your content to include more keywords and key phrases.
This is where Bill Ganz, CEO and President of MORE Media Group, Inc (www.billganz.com) can help you achieve your goals. With over 20 years of award winning experience in multi-media and access to a large conglomerate of talent, More Media Group can produce your total targeted and action oriented website.
At MORE Media Group, Inc. we have spent years helping small to medium size companies research, develop and implement websites that solve problems for their customers. Our team of researchers, designers, writers, developers and marketers understand the complexities of delivering measureable results for your on-line and Social Media efforts.
In the ever changing and very fast paced world of the internet, it takes more than just “pretty” to achieve end goals; it takes a well developed team that is constantly in touch with your potential customers.
SEO ( Search Engine Optimization)
The viability of any company wishing to operate online will be determined by developing or proving a firm foundation first. To create a firm foundation you must be able to know what the market wants and what the competition is doing to meet that demand, then make that market an offer based on Market Demand & Competition. If the foundation proves to be viable you are ready for stage 2. Here are the steps involved with creating the most viable situation for any business.
* Market Research- Keyword research to find out the Demand online, & determine what your competition is doing to meet the demand, and then make a Marketing plan that will out do your competition. It takes about 40 hours to properly do the initial market research and we continue to go back to market research every few months to see the demand and the changes in the industry.
Online Keyword Research is the art of finding how many people search per day on different phrases and organizing that into actionable items. It tells us how much traffic to expect, what related words may be that aren't currently being used and what competitors are currently using them.
Competitive Intelligence Research is also necessary to gage where efforts need to be in order to achieve High rankings on search engines, out do their PPC ad campaigns, and win the top of mind Branding. We monitor Competitor link strategies, Search Engine Optimization techniques, PPC Ad Budget & Media buying involve finding out how many links (and what type) are being used to gain a specific ranking or traffic volume to a competitor. This is constantly being done as the industry shifts, peoples mindsets change and new ideas come up in the news. There are always new words & phrases and different spots in the buying cycle that could be gained. Competitive intelligence removes the guesswork from knowing how to beat out competitors and achieve increased market share.
Benefits:
- Not optimizing an entire website for keywords that don't get traffic
- Knowing how many people search per day and adjusting
- Getting the most relevant keywords to ensure conversions
- Gaining every phrase to maximize traffic
Gathering all keywords, volume & analysis can take several initial hours and up keep is relatively simple over time. The keywords must be organized and grouped into categories of individuals searching with the same intention.
* Competitive Intelligence - Constant monitoring of competitors Ad spend in PPC, Media Buys, Search Engine Optimization Rankings, Link Strategies, News Monitoring and other Web 2.0 strategies your competition is active in. This competitive Intelligence monitoring is ongoing we need to always track what our competitors are doing in order to stay competitive with all aspects of Internet Marketing. We have a dedicated person who is in charge of analyzing competitive reports and determining areas that need to be adjusted to stay on top.
* Sales Copy Writing - We will adjust if needed the copy on the site to reflect what the market is actively searching online. If the conversion rate is high then we typically won't rewrite the copy.
* Traffic Testing- Drive targeted traffic to copy Via PPC to ensure the conversion rate is viable to the demand in the marketplace.
* Email marketing/Database Marketing - If there is no opt in email system we will set one up to capture information that will allow for database marketing via email instantly & ongoing.
These steps are taken in order to ensure a firm foundation for internet marketing is achieved.
2) Search Marketing
Search Marketing is the most targeted form of marketing and the most viable over all other marketing initiatives for the simple reason that the person who see's our offer is actively looking for your offer as a solution.
* Pay Per Click Marketing- Using the keyword research and the Competitive Intel, set up a strategic keyword campaign that buys targeted traffic to the exact thing they want. General rule if we don't know exactly what they want or weather or not we can supply the demand we don't buy the keyword. However every aspect is tested on an ongoing basis to increase overall profit of the campaign.
Pay Per Click Testing & Launch Pay per click is the art of getting individual users to click on ads from a search performed on Google, Yahoo or MSN networks and visiting the website at a cost per click. Initially, it's a great testing method, and long term it can be extremely profitable after several adjustments.
Benefits:
- Instant traffic delivered to the site
- Track able and measurable ROI
- Ad testing and split testing with built in tracking
- Get a number one spot on the search engines without any work
* Search Engine Optimization- 10% on site Optimization and 80% inbound links to achieve Top Rankings. Optimize for the largest demand and continue to adjust your Search Engine Optimization over time as you realize the top performing keywords that convert to profit learned from Pay Per Click Management.
* Link Strategies- Every word you want to rank for naturally on search engines must have links to that page from the keywords you want that page to rank for from other websites on the internet. For local terms you must have a higher percentage of your inbound links local business linking to you. Strategies include adding the site to top business directories in cities. Adding your link to related business sites, Car rental linking from Hotels, travel & transportation companies etc. We are currently supplying the Competitive Intelligence on link building to show exactly the efforts of competitor link building and to show the consistent growth of our own. We currently have 2 in house people working on this and 5 other outside contractors working on a variety of inbound link strategies.
3) Web 2.0 Strategies
These Web 2.0 strategies all have one thing in common. They all have the ability to syndicate the information once created and optimized to hundreds of directories & Aggregators instantly through RSS feeds.
* Press Releases- Gain Media attention and a Strategic Link Strategy that supports Search Engine Optimization. Press releases written by the client can be sent to us for the Search Engine Optimization benefit where we may make slight modifications to the headline to contain keywords that could rank on search engines and we will ad text links that will support Search engine Rankings.
* Blogging- Develop a readership following that read your blog, and a Strategic Link Strategy that supports Search Engine Optimization. If a blog makes sense and the client wishes to commit to supplying a steady supply of content we can set up a blog on the websites and optimize the entire blog to support the websites Search Engine Optimization strategy. Each blog posting must be sent to us for optimization keyword tagging and tag clouds that optimize the blog to be found for all keywords within each of the Blog Directories.
* Pay Per Post Blogging- Pay Bloggers who already have a large readership audience to write articles that endorse and promote doing business with you, and a Strategic Link Strategy that supports Search Engine Optimization. Bloggers build a trust with their audience over a series of hundreds or thousands of posts made from months to years. We can lean on that credibility and leverage it to have them write an article about any service, promotion or product.
Benefits:
- Serves over 130,000 bloggers and 12,500 advertisers
- Advertisers compensate bloggers to create sponsored blog content on their behalf
- Matches bloggers with advertisers based on statistical data and areas of interest
* Podcasting- Develop a listening audience, and a Strategic Link Strategy that supports Search Engine Optimization
* Viral Video- Develop a viewing audience, and a Strategic Link Strategy that supports Search Engine Optimization
* Social Networking- A creative marketing campaign that gets passed around to virally by people within social networks and a Strategic Link Strategy that supports Search Engine Optimization (Not in current contract)
4) Brand Marketing / Media buying.
* Premium Contextual Ad Networks- Google, Yahoo & MSN - websites of all categories join the network and allow ads to be placed. The ads placed are based on the content on the page. The premium networks slow the branding effect as if the click through rate is low the ad stops playing effectively making you write a better ad that supplies the search engine with more money making clicks through to your site.
* Top 10 Content Networks - Works similar to the Premium Content networks with main difference being these cannot calculate the click through rate when you select to pay per click instead of by impressions. By paying for clicks our ad shows regardless of click through rate allowing for free branding. Each ad written must consider branding by using the company name in the title of the ad and the companies USP or promotion. By electing to go with these top 10 banner networks we are placing text ads on hundreds of thousands of sites based on content of the sites pages. We have to select from hundreds of thousands of sites based on categories and then an ad has to be written for each category and then tested and changed to achieve the best click through rate and conversion rate.
Contextual Marketing Overview
Contextual marketing is advertising that is "In context" to what's on the website. This means that our ads must match the message & reason that they visited that site in the first place. There are a few different types of "contextual" ads that can be used depending on the website owner's preferences, and the service used.
In text advertising (Value Click Media) - is where any time a specific word or phrase is used in the document, that word becomes instantly clickable directly to our landing page from within the article, news story or other texts.
Banner Advertising - Quite similar to traditional banner ad networks, with the exception that the banners are not random. They only show up specific to the content on the page. This means that if the page isn't about car rental, car driving (or whatever topics we choose to write an ad on) then they do not show up.
Text Based Ads - These ads match the context of the pages we advertise on. They're much like a Google PPC ad with the exception that they show up on the websites we choose from a list of related topic sites.
Benefits of Contextual Marketing
- Advertise directly in front of people who are reading about what you sell.
- Access to customers who frequent other sites and never search the web.
- Often cheaper traffic than pay per click services
- Access to more traffic than search engines can offer
- Higher conversion rates based on the trust of clients from other sites
Reach By Network
AdBrite - 471 million impressions a day on 58,558 sites
BidVertiser - 25,000+ websites - 35+ million monthly impressions
Burst Media - 100 million monthly unique visitors - 4,000 high-quality, interest-based websites
FastClick - 34 billion available ad impressions 13,500+ quality sites
Casale Media - Reach over 111 million unique online users in the U.S.* and over 200 million worldwide.
Tribal Fusion - 18.8 Billion impressions - Huge travel focus - Several subniches that also rent cars.
Azoogle Ads - 14,000 websites - 75% of Internet users - billions of performance-based impressions
Vibrant Media - Over 120** million unique users per month - Trackable, Pay Per Click Contextual
Advertising.com - 4,000 sites, 60 billion impressions
Kontera - Over 350 publishers - does not allow publishers with under 500,000 visitors a month
Hours and Approximate Labor
Roughly 1000-5000 sites per network that match the target audience we're aiming for and the audience size we're looking for. This means that each of the 10 contextual networks will have around 20 campaigns running (in some cases more or less) each with 3 ads being tested.
Every week, new ads must be written and designed to match the audience we're targeting and tested.
They must be monitored daily and weekly to ensure the advertising spend does not go too high and is producing a profit.
Banner & Graphic ads require a graphic designer to continue to work and adjust them with professional look and feel.
This means that effectively managing just one network requires a graphic designer, copywriter for writing ads that get high click throughs, and an analyst to stay on budget and determine which are most profitable and which are least, Websites that sent traffic but never convert clicks need to be eliminated over time.
*Top 10 Banner Networks-
These top 10 Banner networks are similar to contextual only they show up as Banners on related sites. The workload is the same. We have to have a graphic guy and an analyst to determine what the ads should say according to the category of sites & to eliminate not performing banners. There needs to be at least 3 ads being split tested and rewritten each month to continue to find the best ads. The biggest impact we will see is the brand awareness increasing. Here is a list of the top 10 networks.
Real Tech Network
- 123.2 billion impressions a month
- Over 5,200 publishers
- Over 900 advertisers
CPX Interactive
- Monthly USA impressions 5,651,758,928
- Over 5,000 publishers
- 195 Million monthly unique network visitors
- 2.3 Million monthly client conversions
Widget Bucks
- 5000 affiliates
- 30,000 publishers, bloggers and affiliates
- 200 million ad impressions
AdToll
Adsmart.net
- is designed to handle up to 20,000 impressions per day
- Minimum traffic levels are 100,000 monthly page impressions per site;
BURST! Media
- 107 million ad impressions per month
- 120 websites targeted toward consumers 25-44 years
- more than 4,200 Websites
DoubleClick
- Started working with widgets, estimates 264 million impressions per month.
Never Blue Networks
- 300 exclusive campaigns that you can choose from
ValueClick
- The 300 million impressions per day are across 27 primary states
- 13,500 quality sites
- Minimum volume: a very forgiving 3,000 impressions per site per month
Interclick
- 16.3 million unique visitors
- The only ad network that provides full site-by-site disclosure and reporting
- InterCLICK now reaches 98 million unique U.S. visitors per month
- 54 percent of the U.S. online population -- with impressions per month exceeding five billion
Media Monitoring
Coming Soon
Link Development
Coming Soon
Viral Video Network
This is a very important process to developing a Social Media platform. When companies develop their own Social Media networking platform it is important to develop your initial corporate approved user generated content. Viral Videos are a great way to control the messaging in an online organic community.
FastTrack has an exclusive program to develop viral videos at a very low cost. Viral Videos will also help seed an existing network such as Facebook, YouTube, MySpace etc. Viral videos are a very low cost way to develop test media campaigns for your larger marketing initiatives.
The input gathered from these videos in a Social media climate can be used to develop post analytical and profile user data. This is very important for your analytical and search engine marketing strategies. Viral Videos can be produced, edited and uploaded very easily for Social Media and test media applications.
Public Relations
Coming Soon
Marketing Executive Team
FastTrackTM Online Marketing Executive Team Services include strategic Executive coaching, Executive Team technical advisory committee, e-Marketing plan, Social Media, Web 2.0 and New Media crash courses to understand On-line products and services as an additive solution to your current traditional off-line marketing sales programs.
This program is designed for C-Level education as a catapult approach for immediate internet exposure. This process we call Learned Knowledge Programs verses learning knowledge programs.
FastTrackTM will provide one on one or a team of experts in a wide field of New Media technologies. It’s important today – when bringing your product and or services to the internet – you understand imagination verses application. Fantasy is greater than reality in all cases of internet marketing and the old saying that is true on the internet today “people treat you the way you teach them”.
The customers have all the choices today with the power of their keyboard and mouse and they are only 1 click away from your competition. Let FastTrackTM come in to help your company understand psychology verses technology – to begin your New Media deployment solutions. FastTrackTM is your outsourced “Team Unfair Advantage”.
Blogging
FastTrackTM Online Marketing is dedicated to educating marketers how to effectively use blogging for their products and services. FastTrackTM will set up, educate and/or find the top blogging experts to help evangelize your company's products or services. This unique product that we feature recruits the top blogging experts in your company's fields. We also identify the Brand Evangelist's in your industry to self promote the company and the products and services. Blog's are making or breaking brands today if you do not understand their impact. This unique communications channel is the most accurate way to get customer feedback on your products and services real time. The power of real-time customer feedback, both positive and negative, is amazing costs savings to a business. Whether it is product empowerment or putting a fire out on a launch of a new product - this can all be done real-time with blogging. Blogging is one of the most powerful and lowest costs benefits for search engine optimization. Natural Search indexes off of blogging higher then anything.
Podcasting
FastTrackTM Online Marketing will help you set up your podcasting network and educate your company team members on the power of podcasting. Podcasting has so many benefits and is so easy to deploy – it is a must for every marketing initiative.
This can be audio recordings of press releases, Executive Team announcements, product evangelists, frequently ask questions, or third party testimonials. Podcast’s are also highly indexed thru meditags for your search engine optimization. It is a great product for targeted traffic and web stickiness.
FastTrackTM will help you develop your own corporate Podcast repository. FastTrackTM can provide this service to you or educate your company staff.
Mobile Marketing
Coming Soon
ON-LINE ANALYTICS FOR WEB 2.0 MARKETING
Website statistics are one of the most import factors in growing your online business. It shows what is working and what is not. This means your resources are being spent on one of two things; web analytics that work and show customer behavior or things that may look good graphically, but don’t produce results.
To simplify the understanding it’s important to understand True Response. True Response is on-line analytics. The analytics give you when the user went to the site – when the user returned to the site – how long did the user stay in a particular area – who did the user pass the site along to and a number of other important facts about site traffic. This is critical to understand customer psychology. There are many ways to rotate and find out the best use of web real estate – such as predictive modelers. Predictive Modeling rotates content on the website to verify the highest traction for through- put ratings. This is just one of many tools to evaluate the sites quality of message.
In this article we will give you a few definitions of Web 2.0 terms to better understand what you’re looking for in your post analytic statistical reports.
: A single, individual person that views your website within a specified time period such as a day or a month. Each person visiting your site is counted only once during that period, no matter how many times they visit your website.
: Is the number of times that your website has been visited. When you compare it with the number of unique visitors, this gives you an idea of the number of people who are returning to your site.
: Is a single page of your website, it may be your home (index) page, landing page, contact us page, about us or another page within your website.
A hit is a request made to the server where your website is hosted. Each file that is requested is counted as a hit. For example your home page may be a single .html page with 5 images on it. The number of hits recorded will be 6, as your .html page is one file and each image is also counted as a file. Therefore looking at how many hits that your website has received is not a very good statistical indicator.
: This is the amount of data (measured in megabytes) transferred from your host server to an internet user’s computer. E.g. Someone views your home page and on it is text and images that add up to say 2mb, if 50 people view this page then the amount of data transfer would be 100mb. Your web host will specify the amount of bandwidth (data transfer) that your hosting plan includes each month. If you exceed this you will be charged for additional bandwidth. If you have a large site with lots of traffic, keep an eye on this statistic.
: This statistic shows how long people are spending at your website. If they are not staying long you may need to review your content or add a video, audio, podcast, whitepaper to have them stay longer and view more of your site.
: This statistic shows how many people are visiting each page. You may find you have traffic visiting each page or maybe the majority of people are only visiting your home page and not going any further.
: Describes the website address where a visitor was before they came to your site. This gives you some idea of the websites or search engines that are referring traffic to your site and is also useful when considering your marketing plan. For example, you may notice you get some good traffic via Yellow Pages Online, so it may be worth including this in your marketing budget for a slightly higher profile.
: These are the words and phrases that people are using to find businesses like yours. It is important to take notice of this as it may be good to weave more of the popular words into your content.
Now you have an idea of the terminology used in your website statistical reports. Below are the most important stats to take notice of:
- » Unique visitors
- » Pages viewed
- » Referring URLs
- » Key phrases and keywords
Understanding your website statistics is important and you do need to keep an eye on them. They can help you direct your marketing plan, alert you to which pages on your website are more popular and which ones need attention, where your traffic is coming from, which keywords people are using from your content and if you need to consider re-writing your content to include more keywords and key phrases.
This is where Bill Ganz, CEO and President of MORE Media Group, Inc (www.billganz.com) can help you achieve your goals. With over 20 years of award winning experience in multi-media and access to a large conglomerate of talent, More Media Group can produce your total targeted and action oriented website.
At MORE Media Group, Inc. we have spent years helping small to medium size companies research, develop and implement websites that solve problems for their customers. Our team of researchers, designers, writers, developers and marketers understand the complexities of delivering measureable results for your on-line and Social Media efforts.
In the ever changing and very fast paced world of the internet, it takes more than just “pretty” to achieve end goals; it takes a well developed team that is constantly in touch with your potential customers.
Online Market Research
Coming Soon
Online Competitive Analysis
Coming Soon
