Here on this page we will show a sample audit we presented on our 1st meeting to 1buttontowifi. This shows a simple audit of the online marketing tactics they could potentially deploy to improve their web traction. This only a 32 of hundreds of things will do to help their site move forward.
Search Engine Optimization (on page)
Only one blog post!
Posts haven’t been viraled out thru RSS.
Title tags are not the top searched terms according to Google or Wordtracker
(more traffic is available)
Image ALT tags aren’t optimized unless you wish to rank for the word “Rates”
Headings and other elements don’t contain top search terms.
Copy (On Page)
Order page doesn’t show a picture of what you’ll get
How long it should take to get it
Doesn’t state that it will work with any cell phone from any carrier.
Credibility issues, who makes it? How long has this been in business?
No comparisons (price wise or feature wise) to other solutions.
Search Engine Optimization (off page)
Only 85 inbound links from sources around the web.
Press releases that went out were not search engine optimized.
Online press releases contained no links back to the site!
No mention in the Wikipedia
No DMOZ or Yahoo directory listings
Google Pagerank of 2
Coverage (off page)
Has a complaint on ripoff report and has not been responded to by the company
Not showing in most paid advertising formats in the industry.
Other
No WAP or Mobile version of the site for cell phone users.
Looks horrible on a blackberry or windows mobile phone.
|
